Is The Process Of Search Engine Optimization A Talent Or A Discipline

Posted by admin

February 6, 2010

There is no argument that the most cost effective way to maximise an Internet business is to have a Page 1 Google search engine ranking for the most utilized keywords as they apply to the items or service being marketed. There are tried and tested techniques employed by the Online Marketing professionals, supported by Google’s own advice, that will lead to higher Search Engine Placement and logic would dictate that an eventual page 1 ranking will be inevitable. Or perhaps not.

An experienced and reputable Search engine optimization company will confirm to you that it is not always the case and the explanation for lower than hoped for Search Engine Placement are not always straightforward to spot or indeed rectify.

The basic ethics of Online Marketing are well known (although not always well practiced) in that there are several on page and off page criteria that the Google robots are programmed to respond to; but if it were just as easy as that then a industrious website optimization company would just have to follow the received wisdom as far as page design and keyword positioning was concerned, and voila, all clients could expect their website to be on Page 1.

Where this falls down is that while the website creation and off-page content will take only you so far (there is no doubt that, as a minimum a successful website should be wholly optimized in this respect); it is the organic growth of the site that makes sure the progression of the site through the Google pages towards the hallowed page 1 ranking.

Natural development depends on a number of criteria, initially, understanding buyer behaviour and there the most effective keywords used when potential buyers are searching for your items or service. Secondly, creating content that truthfully and effectively supports that keyword, thirdly providing that content throughout the Internet via the most efficient delivery system (whether that be a third party content site or directly onto sites and blogs valued highly by Google).

The fourth and arguably the most vital criteria is that the quality and delivery of that content, is better than your competitors especially if you are a Search engine optimization company seeking to market your services for example, where clearly the competition for the Page 1 status should be the most fierce.

How though, do you ensure that the content is 100% effective? It has to be relevant, original and of value to a particular site and also it has to be offered in enough quantity for it to make an impression amongst the millions of Gigabytes of content out there on the web.

Google however plays is cards close to its chest. There are a number of questions that I have yet to see any concrete answers to, for example, what level of activity and content production guarantees a place on Page 1 and what definition of quality does Google apply to it algorithms.

The reality of course is that it is a moving feast and the answers depend on the quality and activity of the competition – which is difficult to gauge.

Online Business, Promotion and Marketing