Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.
Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. The more often the searchers return the greater the search engines fortunes. The objectives for you and your web pages is precisely the same as the search engines.Persuade users to come back to your web pages over and over again.
So how do you do this?. There are two methods that you can use. You can submit high quality content to the web or you can use advertising often called Pay Per Click (PPC) or in the case of Google ‘adwords’.
Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . Searches always begin with the entry of a keyword or phrase into the ‘search box’. The search engine refers to a gigantic index to retrieve a list of the web pages it deems to be the most relevant to the keywords the user entered. The search engines decision about what pages to display in the results are based upon two key factors relevance and authority.
Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.
Back links are critical to the quality of the search engines perception of your web pages.
Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Back links fall into a range of values that are derived from origin and anchor text.
The authority on the page from which a back links originates can influence the potency of the link to your web page.The more authority a web page has the more authority is passed on to you.
