Publish and Prosper Blogging for Your Business

Publish and Prosper Blogging for Your Business

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

User Ratings and Reviews

5 Stars Great read for any level of blogging
This is a great handbook for starting up a blog (corporate or private for that matter). There is a lot of great info backed into this little book. I would highly recommend getting it for your team if you are starting a blog that requires a lot of support and buy-in. Nice work Byron & Steve.

BTW: If you ever get a chance to hear them speak on the topic, take it.

5 Stars Very informative book
I have already been blogging, but this book helped me focus my efforts in a way that may help my business. Lots of great insightful info, and common sense explanations in this book. I found it very helpful and easy to read.

4 Stars Specialist Book Seller
I need a blog for the homebuilt aircraft community, particularly those working with composite (fiberglass) technology. I work alone and will require additional help with developing a good active blog. This book has helped me to ask the right questions of the professional IT type who must help me get the blog going.

5 Stars A viable approach for furthering business, coming from business owners who offer real-world techniques and ideas
Blogging isn’t just for the chatty consumer: not with the appearance of PUBLISH & PROSPER: BLOGGING FOR YOUR BUSINESS. Here it turns into a viable approach for furthering business, coming from business owners who offer real-world techniques and ideas to blog to improve business. Learn how to start such a blog and build momentum and interest to promote a brand, products, or customer relations. The authors have extensive background in the blogging world and in business alike and have put their premises to the test, so this offers realistic ideas already applied to solid business pursuits.

Diane C. Donovan

California Bookwatch

5 Stars One of the best introductory books on blogging available
DL Byron and Steve Broback have really done an excellent job in writing this very thorough primer on blogging for business. The book, actually, is more than a mere primer: its breadth is surprising. They’ve managed to cover virtually every aspect of business blogging in a mere 180 pages. Quite an accomplishment and one the authors can certainly take pride in.

The approach is linear, beginning with an explanation of what a blog is, determining the focus of your business blog, the varieties of blog, design, tools for blogging, writing the blog, getting noticed, monitoring and managing and ending chapter on syndication and other fine points they refer to as “beyond blogging”.

What is impressive is how much solid information the authors manage to convey without overwhelming the reader. The writing style is comfortable and spare. They avoid technical language and do a good job of explaining each point.

Overall this is one of the best books on blogging I’ve seen. It is practical, not theoretical and the authors left dogma and cant at the door. They are clear that blogs are not miraculous but can certainly help a company advance toward its goals.

Well done and a worthwhile read that will serve as a quick reference after you’ve read it.

Jerry

Buy/More Info

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