You’ve heard the stories about people making thousands, even tens of thousands of dollars a month from blogging. There’s some truth to those stories. People really do it. It’s true that some people who really do make that much. But the vast majority of bloggers earn little or nothing for their efforts. One reason for the difference is the value the successful folks deliver.
Creating blogs is very easy and inexpensive. With just a little bit of training, most anyone can do it. So easy in fact that there are over 100 million blogs out there. Even so, only a very tiny percentage of the people who try this make any money. Perhaps the biggest reason is that most blogs, regardless of the effort their creators put into them, give the visitor nothing unique that would cause them to come back again.
For a blog to deliver real value, it must have something special. Either the content must be unique, or the presentation of the content must evoke people’s emotions. If you’re saying the same stuff as everyone else, with a generic style and middle of the road opinions, few people will care about your blog.
The people best positioned to deliver unique content for a blog are the experts in the niche the blog is about. Experts can deliver value simply by providing information that isn’t readily available elsewhere. For those who aren’t in a position to write about unique aspects of the niche, the way you deliver the information has to provide the value your readers want.
A moderate and uncontroversial style is the kiss of death for bloggers who aren’t experts in the field. It’s great if people love your style, but it is just as good if you make them angry. Drill it into your head that if you can’t engage your visitor’s emotions, and can’t give them unique information, your blog is doomed.
I hope I’ve convinced you that delivering something readers value, either unique news, a unique point of view, or a unique style, is vital to earning real blog income. Get this right and you’re well on your way.
To learn more about how blogs make money for their authors, click here.
