In my prior posts in the Trusted Expert series (Being a Trusted Expert with Blogs), Ive discussed the importance of press releases and how they can help you become a trustworthy Expert. Well, today Im going to chat about them some more. Thats how vital press releases are to you and your business. If you havent been taking advantage of them yet, you want to start. Now.
Press releases have a two-fold purpose : they give you the opportunity to reach your buyers directly with stories about you and your business, and they’re wonderful for improving your standing wit h the search engines.
The first thing you want to do is add a public relations release / latest reports page to your site. This will be where you put all the press releases after you send them out. Not only does it give your customers a chance to find all the latest information about your company, but it also indexes crazily and the search engines love it. Just ensure that you keep updating it regularly it wont look good if the most recent reports on your site is more than half a year old.
Lots of folk donot send out press releases because they do not think they have anything to write about. Here are some straightforward ideas that anyone can use to base their press releases on :
- You’ve written some Trusted Expert content
- You’re speaking at an industry related conference
- You’ve found a new use for your product
- You’re targeting a new segment.
when you know what to scribble about, you want to start thinking about how youre going to scribble your press release. When press releases were only written for the standard press, all you had to fret about was making it engaging enough to be featured. Now you still need to attempt to please the news outlets, but you also have to make sure that your press release resonates with your buyer personas. One of the best strategies to try this by including a special offer that appeals specifically to your personas and will force them to do something, whether thats going to your site, enrolling for a newsletter, or purchasing a product.
So, to recap, heres what you need to do to get started using press releases to make you a trustworthy Expert :
* Add a PR release / latest stories page to your site.
* Come up with an inventory of reasons to draft a press release.
* work out what offer youre going to use to force your buyers to take action.
In the following post in the series, well go over the more technical details of an online press release, like keyword targeting and density, improving the press release for search, and the social media release.
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